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Click-To-Open Rate Definition

Click-To-Open Rate Definition. This metric does not consider multiple clicks from the same user within. Suppose an email campaign has an open rate of 60% and a click.

Qu'est ce que le Click To Open Rate (CTOR) Taux de réactivité
Qu'est ce que le Click To Open Rate (CTOR) Taux de réactivité from www.youtube.com

This number indicates how effective the email message,. Email click to open rate is a calculated metric that measures what percentage of your subscribers, who already opened, are clicking within your emails. The open rate of an email is a measure that shows the number of persons who have opened the email.

It Is Of Utmost Importance.


The click rate is the number/percentage of recipients of your email who have clicked a link within it. Click to open rate is a metric that measures how many times a reader clicks on an article. Click to open rate (ctor) is an email marketing metric used to assess the effectiveness of email content.

The Number Of Persons Who Click On A Link Is Referred To As The Click.


Ctor is the ratio of the number of call to action clicks and the number of opened emails. Here's a great definition from marketingland.com: Ctor is measured by the number of clicks/number of opens multiplied by 100 for a percent.

Email Click To Open Rate Is A Calculated Metric That Measures What Percentage Of Your Subscribers, Who Already Opened, Are Clicking Within Your Emails.


Suppose an email campaign has an open rate of 60% and a click. So, let’s say you sent out an email to 1,000 subscribers, only 20 open the email, and you get 15. It is designed to give marketers a more accurate idea.

Ctor Measures The Relevancy And Context Of An Email By Taking The Number Of Unique Clicks Divided By The Number Of Unique.


If an open rate is strong, it usually means your subject lines resonate with. For the set of folks who opened your email, what % clicked at least one thing? Open rates are calculated by dividing the number of emails opened by the total number of sent emails.

The Open Rate Of An Email Is A Measure That Shows The Number Of Persons Who Have Opened The Email.


The email open rate is a measure primarily used by marketers as an indication of how many people view or open the commercial electronic mail they send out. The ctor metric is used to assess how many people click on links in your emails compared to the total number of email opens. Click to open rate (ctor) is the percentage of people who open and email campaign and also click on a link within that campaign.

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